- To create images and symbolic appeals for a company / brand. It’s capable of giving clearer image and better explanations to consumers about companies that provide services and selling products.
- Ability to strike a responsive chord with consumers when others elements of the marketing program have not been successful.
WHY CUSTOMER DOES NOT BUY?
- Never tried / No confident?
- Quality?
- No information?
- Fear?
- No guarantee?
- No packaging?
- No Brand / Name?
- Inconvenience
